XAiLA, formerly known as Hatti Rees, is a British Artist and Director specialising in character creation and narrative story-telling. XAiLA captures the characters and worlds they imagine through portrait photography, music and creative direction for publications. Since graduating from the Womenswear course at Central Saint Martins, XAiLA has directed many editorials for magazines such as Vogue, LOVE and DAZED. Driven by a need to challenge a social stereotype or identity, Rees is focussed on hybridity and re-imagining traditional archetypes. In their Dazed Beauty Artist Profile, XAiLA attributes their 'chameleon-like personas' to a need for fluid expression whilst challenging social perception of the body, identity and gender is the ultimate goal.